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  • Career Path Story: Victoria Ribeiro, Growth Marketer

    Sabrina Hannappel
    BlogLife At SimScaleCareer Path Story: Victoria Ribeiro, Growth Marketer

    In this post, we are excited to share the inspiring career path story of Victoria Ribeiro. Originally from Brazil and based in Germany, Victoria has been with SimScale for almost 6 years! She began as a working student in our Marketing Team in 2018 and eventually transitioned into a full-time role. Through her commitment and continuous growth, Victoria rose to her current position as a Growth Marketer and an important member of our team. Keep reading as she shares some insights into her career journey at SimScale!

    victoria on beaches around the world

    New Adventures in Europe

    Victoria completed her Bachelor’s in Marketing, in Rio de Janeiro, Brazil. During her studies, she did a few internships and had the chance to study abroad for one semester in Lisbon, Portugal. After that, she knew she would like to return to Europe. After graduating in Brazil, she got the opportunity to continue her studies and pursue a Master’s Degree in Science and Technology Studies at the Technical University of Munich, Germany. The course was dedicated to understanding the larger ethical, social, political, and legal dimensions of science and technology.

    Joining SimScale as a Working Student

    Meanwhile, she knew she wanted to keep working in marketing and, as a newly arrived expat, she needed work! That’s when she found SimScale. The part-time student position was perfect for her schedule and being in a fast-paced tech start-up contributed to her studies. She started working in a small marketing team, where her initial role mainly involved social media management. As the team grew and changed, Victoria got to help in other areas such as email marketing, copywriting, and advertising. Throughout the years, she got involved in different areas of marketing and became a full-time employee after finishing her Master’s. Now, she plays a crucial role in the team and has learned a lot!

    victoria working on the couch at the munich office
    Victoria at the SimScale office in Munich.

    A Typical Day at Work

    The Marketing Team is mostly based across Europe. They meet virtually twice per week as a team to align on plans and goals. For Victoria, a typical day at work consists of checking what the commitments for the week are and aligning the efforts to meet quarterly goals. That can mean publishing a new webinar, building a new advertising campaign, planning the next content calendar, or analyzing the performance of ongoing marketing tactics. For that, she needs to connect not only with the marketing team but also with other departments such as Product and Sales.

    Victoria particularly enjoys these moments of connection with her colleagues, where they discuss ongoing projects, review the roadmap, and establish current priorities. She also sets aside time for herself, which is important so she can focus on more complex projects and analyze the performance of ongoing campaigns.

    Currently, Victoria is responsible for search engine marketing as well as other demand-generation tactics. She is also responsible for one of SimScale’s engineering applications from the marketing side which involves coordinating webinars, aligning the content calendar, and producing content in general.

    Additionally, she oversees a talented direct report, offering guidance and support on social media management, email marketing, and copywriting. Victoria’s journey at SimScale showcases her hard work and determination to succeed.

    When I started, I had little marketing experience and no knowledge of simulation (or engineering!), but somehow the diverse and easy-to-reach people at SimScale helped me get through. Today, my colleagues are spread across the globe, we all have different backgrounds, but we still manage to collaborate and make things happen. My team and the people I work with are my biggest drivers!

    Victoria R.
    victoria sitting on a pallet sofa with two marketing colleagues
    Victoria and two marketing colleagues at SimSummit 2023.

    What Drives You?

    Working in a dynamic and collaborative team has been the biggest driver for Victoria. SimScale is fast-paced, everyone is accessible, and we are still a small company so this made it possible for Victoria to work and have contact with different areas of Marketing, to build campaigns from start to finish, and be involved in every step. “Being able to see the impact of my work is something I’m really proud of. I enjoy connecting with my colleagues, conceptualizing a campaign, being part of the execution, and analyzing the results. I think this a real big plus of working for a startup.”

    It is amazing to see the impact SimScale has on our customers. It is easy to get caught up in everyday work and lose sight of the bigger picture. But, at SimScale, we always take the time to share customer success stories (internally and externally) and, for example, we collaborate with our customers on webinars. I get the chance to see the value SimScale brings to our customers and that is quite exciting.

    Victoria R.

    We can’t wait to continue to see Victoria grow at SimScale!

    Stay tuned for more insights into SimScale and see what the team has been up to on our @lifeatsimscale Instagram feed. Want to start your own SimScale story? Make sure to keep an eye on our careers page for possible openings!


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