At SimScale, innovation isn’t just confined to our cutting-edge engineering simulation platform—it’s embedded in every aspect of what we do, including our marketing efforts.
Our marketing team plays a pivotal role in connecting the brilliance of our product with the needs of our global customer base. In this blog post, we’re taking you behind the scenes to meet the talented individuals who make up the marketing team at SimScale and learn more about how they contribute to our company’s success.
Who We Are
The marketing team at SimScale is a dynamic and diverse group of professionals, each bringing a unique set of skills and expertise to the table. From content creators and digital marketers to event planners and strategists, our team is united by a shared passion for storytelling, creativity, and data-driven decision-making.
Meet the Team
Content Marketing
Content marketing at SimScale is all about telling meaningful stories that connect with our audience. It involves highlighting product benefits and sharing customer success stories. Additionally, creating insightful blog posts, whitepapers, and case studies play a key part. These efforts ensure our messaging is clear, engaging, and aligned with our brand, with a focus on educating and inspiring engineers while showcasing the value SimScale brings to their work.
I love how content at SimScale isn’t just keywords, keywords, keywords. Instead it’s an overarching strategy that serves our amazing customers pre- and post-sales.
Peter Selmeczy, SEO & Content Marketing Manager
Acquisition Marketing
At SimScale, the Acquisition Marketing team plays a key role in driving demand and growing our brand. This team is responsible for both digital marketing and our participation in events and partnerships. On the digital side, they manage our online presence through targeted campaigns across channels like search engines, social media, and email. With expertise in SEO, PPC, and analytics, they ensure we attract the right audience and convert interest into meaningful engagement. They also take care of organizing our presence at industry conferences, webinars, and other key events, while building strategic partnerships that expand our reach and foster valuable connections with customers, prospects, and thought leaders. Together, these efforts power SimScale’s growth and visibility in the market.
It is amazing to see the impact SimScale has on our customers. It is easy to get caught up in everyday work and lose sight of the bigger picture. But, at SimScale, we always take the time to share customer success stories (internally and externally) and, for example, we collaborate with our customers on webinars. I get the chance to see the value SimScale brings to our customers and that is quite exciting.
Victoria Ribeiro, Growth Marketer
I really like the impact we have, bringing real value to engineers and pushing the boundaries with new technologies, especially now with AI advancements. But what I enjoy most is being part of a smart, supportive team that always shows up for each other and has something new for me to learn.
Maryam Haghsheno, Acquisition Marketer
Product Marketing
Product marketing at SimScale bridges the gap between our engineering teams and our customers. With a deep understanding of both the product and the market, the emphasis is on crafting clear, compelling messaging that resonates with our audience. It involves driving product launches, conducting competitive analysis, and supporting sales enablement—ensuring the value of SimScale’s platform is effectively communicated at every stage.
The product is constantly growing in capability and breadth of application and we need to communicate this to the market in a way that makes sense to our audience. We want everyone to know how SimScale is different to the status quo in the world of simulation
Alex Graham, Senior Product Marketing Manager
Growth Product Marketing
Growth product marketing at SimScale focuses on optimizing the user journey from awareness to adoption and beyond. By combining product insights with data-driven experimentation, the goal is to identify opportunities to improve conversion, engagement, and retention across key touchpoints.
What excites me most about growth product management at SimScale is the detective work – diving into user behavior data to uncover those ‘aha!’ moments where we can remove friction and help engineers get value from our platform faster. Every experiment teaches us something new about our users, and when we see conversion rates improve or engagement spike, we know we’re making a real difference in how engineers experience simulation.
Gabriela Falcón, Growth Product Manager
Design & Creative
Visual storytelling plays a key role in how we communicate at SimScale. Our design and creative work ensures that the brand remains visually strong, consistent, and impactful. From shaping the look and feel of our website and marketing assets to producing multimedia content, this creative focus brings the SimScale brand to life in a way that informs, engages, and inspires.
Management
The marketing team is fortunate to have an outstanding team leader showing the way (a bit of marketing bias, perhaps). When asked to comment for this article, he had the following to say.
You guys don’t need me, you are the amazing marketing team. I’m just the dude who signs the expenses!
John Webster, VP of Marketing
Our Approach to Marketing
At SimScale, marketing is about more than just promoting a product; it’s about creating meaningful connections with our audience. We believe in a customer-centric approach, where understanding the needs and challenges of our users is paramount. By leveraging data and insights, we tailor our strategies to meet our audience where they are, delivering value at every touchpoint.
Collaboration and Innovation
Collaboration is key to our success. We work closely with the sales, product, and customer success teams to align our efforts and ensure that our messaging is consistent across the board. Innovation drives our marketing strategy—whether it’s experimenting with new digital platforms, refining our content strategy, or finding creative ways to tell our story, we’re always looking for ways to stay ahead of the curve.
Why We Love What We Do
The marketing team at SimScale is passionate about the impact our work has on the company’s growth and on the engineering community at large. We take pride in knowing that our efforts help engineers around the world discover SimScale and harness the power of simulation to innovate faster and more efficiently. Every campaign, every piece of content, and every partnership is a step toward making engineering simulation accessible to everyone.
Join Us!
As we continue to grow, we’re always on the lookout for talented individuals who share our passion for marketing and technology. If you’re interested in joining a team that values creativity, collaboration, and innovation, check out our current job openings here and become part of the SimScale story.
