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NPD Acceleration

Create and Launch New Products Faster

Developing new products is risky and time-consuming. Traditional R&D limits exploration to a handful of designs, leading to late-stage failures and missed market windows. To compete, you need to test more ideas, faster, and with greater confidence.

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NPD acceleration
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Outcomes you can expect

Respond Faster Icon

Faster time-to-market

Dramatically compress design, testing, and validation cycles to move from concept to launch in a fraction of the time.

Increase Win Rates

Higher success rates

Eliminate weak concepts early with rapid, AI-driven performance validation, ensuring R&D resources are focused on winning designs.

Increased Innovation

Increased innovation

Explore a vastly larger design space to uncover novel, high-performing solutions that traditional, sequential methods would miss.

Diversified Portfolios

Diversified portfolios

Lower the risk and cost of exploring new product lines, enabling you to diversify your portfolio and respond to new market opportunities.

How it works

SimScale reduces R&D costs with AI-enhanced simulation workflows that target the most expensive parts of the development cycle

Generative workflows

Instantly create thousands of design concepts based on your specified constraints. Move beyond human intuition to discover novel, high-performing designs, filling your innovation pipeline with promising candidates from the start.

Generative workflows

Physics AI acceleration

Filter and rank thousands of generated concepts in seconds using pre-trained AI models. Eliminate weak designs automatically based on predicted performance, ensuring your engineering team only spends time on the most viable options.

Parallel exploration

Test hundreds of virtual variants simultaneously in the cloud without being limited by on-premise compute hardware. This massive parallelization compresses R&D cycles from months to days, giving you a decisive speed advantage.

Reusable templates

Apply proven simulation processes to new product lines with a single click. Capture expert knowledge in reusable templates to ensure consistency and speed as you diversify your portfolio and enter new markets.

massimo savi
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“The key advantage of using SimScale for us is to extract fast design insights at the early stages. We can then arrive at a final design faster and have more confidence when moving to the physical prototyping stage.”

Massimo Savi

Mechanical Engineer at ITW Automotive

Learn more