Electronics Simulation – 5 Secrets for Product Performance
Electronics simulation is one of the manufacturers’ key weapons in this dynamic industry. Every second, hundreds of millions of peoples are using electronic devices at home, in the office or on-the-go. Billions of electronic components are embedded in things we are using every day: cars, home appliances, working tools, or utilities. The players engaged in the electronics industry are facing a demanding market. They have to know how to adapt to quick changing trends, how to quickly release new products and how to offer cheaper and better products with less expenses.
Digital World is conducted by Electronics
One of the Digital Economy’s engines is fueled by the boom of electronics innovation. This is disrupting the traditional ways in which we communicate, work or entertain. There are not exceptions from this trend, from computers and communication networks, to smart mobiles and healthcare devices. Our smart cars engine is controlled by embedded chips, helping us to drive safer. Internet-of-Things electronic components are controlling everything from manufacturing process to smart home and smart buildings. More than 4.4% of global manufacturing value is coming from the electronic equipment market. 
5 Ways to Perform offered by Electronics Simulation
In the referential research “Simulation-Driven Design Benchmark Report” the Aberdeen Group found that all best-in-class manufacturers are using simulation in close relationship with design process. These top performers were able to launch complex products to the market with average 158 days sooner than traditional manufacturers, saving $1.9 million in development costs. The Report shows also 72% of best in class manufacturers are improving product performance, 51% developed efficiency, and 70% addressed shortened time-to-market constraints. .
Which is the secret of the electronics manufacturing leaders? Here are discussed five of most important performing drivers:
1. Innovation’s fast adoption – The rapid changes from electronics industry are in the same time the driver and the result of innovation. All the front-end technologies like cloud computing, big data & analytics, Internet of Things, and social networking are disrupting common behavior of consumer and traditional business models. Innovation is happening even you want it or not. Using electronics simulation of product performance in the design phase, the electronics devices and components producers could quickly assimilate new technologies, with improved design and better materials, reducing the workflow process especially in the laboratory testing phase. Topmanufacturers use 1.6 fewer prototypes than all others .
2. Shorter time to market – Using simulation, best in class manufacturers for the simplest products get to market 21 days earlier, according to Aberdeen Group’s research. How is it possible? What needs a producer to do in order to dramatically reduce engineering, design, prototyping, and manufacturing time?
All departments involved in the electronics manufacturing process should better communicate and collaborate based on the same digital model. This is a must. Electronics product developers can be inspired to design, develop and deliver performance-tested, market-ready products in very short time. An electronics simulation solution based on multiple analyses will help engineers to solve a wider range of problems as well as deal with more complex scenarios. Dynamic and static stress analyses could be performed for mechanical components or casing structures. Fluid flow and multi-component thermal analyses are common simulation methods for electronics components like chips, diodes, resistors or printed circuit boards, controlling thermal behavior of different materials, cooling effects and environmental influences.
3. Customer demand for new products – Developing new and better products is a permanent demand for the consumer electronics market. Simple changing of a device case or increasing of functionalities can satisfy the consumer needs for new products. Huge queues at Apple stores with the launch of every new model of iPhone are a good example of this phenomenon. Any flat segment of the consumer electronics market could be revitalized by the introduction of revolutionary high-tech models. Vendors’ engineering process should be as smart as the products they develop. Tight collaboration between engineering and designer teams means less risk and better development of new functionalities.
4. More performance and better quality – Materials quality and better performance are also a key driver for new products success. The electronics products’ behaviors is difficult to physically test. How can you be sure you studied all the possibilities to reach product integrity?
Electronics simulation allows new products developers to test different materials for the components and imagine a more attractive design for the casings. The big value in electronics simulation is not to do today what you did yesterday with a 20% efficiency. The key is to explore any new possibilities, doing things in totally different ways. The estimated power of electronics simulation can expand your design limits helping you to break into the market with products without any competition. But this is also valuable for the product failure risk. Any product recall can have dramatic consequences on market positioning and unestimated damage costs.
5. Reducing development costs – Simulation models can optimize electronics design as soon as engineers have imagined the product structure, components material and design of electronic circuits. All simulation models could be iterated long time before the construction of the physical prototype.
Electronics simulation tools can address a large variety of issues related to the product design, such as electronics cooling and structural integrity during normal loading and vibration or during an accidental drop. In a best practice scenario, many simulation analyses can be harnessed together to simultaneously determine the whole system. All these facilities offered by electronics simulation have a direct contribution to real reduction of engineering process cost, from material and labor economy in prototyping phase, to real improvement of manufacturing process.
Would you like to learn more about what type of electronics simulations you can perform with SimScale? In the second part of this article, we will show you everything you need to know. Follow us on Facebook, Twitter, or LinkedIn to not miss it.
Also, I invite you to download this case study for free: Thermostructural Analysis of a Chip.
 – IHS.com – Electronics.
 – “The Simulation-Driven Design Benchmark Report” – Aberdeen Group, 2006