Consumer Goods Simulation as Standard in the Industry
Consumer goods simulation is addressing one of the fastest growing sector from all industries. Huge diversity and shorter life cycle of the products, large mass manufacturing and qualitative input generated by consumer demand are the main particularities of consumer goods manufacturing.
In a very simple definition, Consumer Goods industry is the manufacturing sector dedicated to goods produced for large mass consumption. This is covering a large product portfolio including food and non-food categories in order to meet consumer demand, general assumed as Consumer Packaged Goods (CPG).
Consumer Goods Manufacturing Particularities
Starting from the fact that consumer goods are representing the final value-added products distributed for consumption in mass consumption markets, the first industry need is related to quick availability of large mass volumes. Another essential characteristic of the industry is the large diversity of the goods, from household furniture, toys, electronics or house products, to food & beverage, cosmetics, laundry detergents, and automotive accessories.
This diverse nature of consumer goods involves various production processes, although supply chain and production facilities are very similar. Raw materials are converted into structural components, fabrics, and component materials. Finished consumer products also require several stages of packaging that make use of additional production line equipment, raw materials supplies, and marketing and graphic design services. 
Manufacturing Challenges in CPG
The value performance in the consumer packaged goods industry is depending not only on consumer behavior. A series of manufacturing process particularities is making a difference when compared to other industrial areas. In CPG, engineers have the vital role of developing and managing manufacturing processes to remove costs and wastage and keep things moving. In the same time, engineers also continuously innovate new machines and processes to match the product demands of consumers.
Resuming, the main challenges in CPG industry are coming from the products and are translated into the production processes:
- Product reliability
- Packaging automation
- Time to market for new products
- Maintenance, spare parts and replacement, especially for SMPG
- Production machines have to run consistently for long periods
- Automation, robotics and programmable logical controllers of production process
- Engineering pressure to process continuity
- Fine quality control
- Rapid design changing function of market requests
Consumer Goods Simulation Plays an Essential Role in Manufacturing
All resumed challenges should be solved in optimum conditions. Reducing the time to market and production costs are the key advantages of modern design tools and simulation analyses for goods and for manufacturing machines. A successful product needs to become cheaper and to quickly integrate innovation cycles.
Engineering simulation tools offer to consumer goods producers a reliable way to fulfill these needs, during the whole product development cycle. Using the same digital project starting from concept, design and meshing, virtual testing offers the most reliable warranty for good quality and cost-effective manufacturing processes.
In the second part of this article we will take a deeper look into the SimScale simulation platform to see what advantages is bringing to the Consumer Goods industry.