Consumer goods simulation is addressing one of the fastest growing sectors in the industry today: mass manufacturing. Huge diversity and shorter life cycles of the products, large mass manufacturing and qualitative input generated by consumer demand are the main particularities of consumer goods manufacturing.
Simply put, the consumer goods industry is the manufacturing sector dedicated to goods produced for mass consumption. This covers a large product portfolio including food and non-food categories, generally characterized as Consumer Packaged Goods (CPG).
Particularities in Consumer Goods Manufacturing
Due to the fact that consumer goods represent the final value-added products distributed for consumption in mass consumption markets, the first industry need is related to the swift availability of large mass volumes. Another characteristic of the industry is the broad diversity of the goods, ranging from household furniture, toys, electronics or house products, to food and beverages, cosmetics, laundry detergents, and automotive accessories.
The diverse nature of consumer goods involves various production processes, although supply chain and production facilities are very similar. Raw materials are converted into structural components, fabrics, and component materials. Finished consumer products also require several stages of packaging that make use of additional production line equipment, raw materials supplies, and marketing and graphic design services. 
Manufacturing Challenges in CPG
The value performance in the consumer packaged goods industry depends on various factors including consumer behavior. A series of manufacturing process particularities makes this sector unique when compared to other industrial areas. In CPG, engineers have the vital role of developing and managing the manufacturing processes to reduce costs and wastage and keep things moving. At the same time, engineers also have to continuously improve and redesign machines and processes to match the product demands of consumers.
The main challenges in the CPG industry rise from the products and are translated into the production processes:
- Product reliability
- Packaging Automation
- Time to market for new products
- Maintenance, spare parts, and replacement, especially for SMPG
- Reduced downtime on production machines
- Automation, robotics, and programmable logic controllers of production process
- Engineering pressure to process continuity
- Fine quality control
- Rapid design changing function of market requests
Consumer Goods Simulation Plays an Essential Role in Manufacturing
All challenges should be solved in optimum conditions. Reducing the time to market and production costs are the key advantages of modern design tools and simulation analyses for goods and for manufacturing machines.A successful product needs to become cheaper and to quickly integrate into innovation cycles.
Engineering simulation tools offer consumer goods producers a reliable way to fulfill these needs. Using the same digital project starting from concept, design, and meshing, virtual testing offers the most reliable warranty for a good quality and cost-effective manufacturing processes.
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